Amazon’s low-price store “haul” has launched on mobile devices. Users can access the store by searching for “haul” in the US Amazon Shopping App.
Discount Offers
The store homepage offers multiple discount schemes:
- Free shipping for orders under $25
- 5% discount on orders of $50
- 10% discount on orders of $75
Product Range
The first batch of products covers 15 major categories including:
- Clothing
- Jewelry
- Home goods
- Beauty products
- Electronics
- Accessories
- Kitchen supplies
Most items are priced below $10, with many under $7.
Sourcing Strategy
According to a June CNBC report, Amazon announced this plan at an exclusive meeting for Chinese sellers. Presentation materials showed the low-price store primarily targets:
Fashion, home goods, and daily necessities categories
allowing Chinese sellers to ship directly to US consumers.
Seller Recruitment
E-commerce News reports that entry is currently by phone invitation only. Key details:
- First batch plans to recruit 2,000 sellers
- Entry may open more broadly by end of December
- Sellers only need to ship goods to Amazon’s domestic warehouses
Logistics Operations
All orders feature:
- Direct shipping from Guangdong operations center
- Estimated 9-11 day delivery
- No seller self-fulfillment option
