I. Buyer Credit Rating System
1. Credit Scoring Mechanism
After each transaction, both buyers and sellers can rate each other:
– Positive review: +1 point
– Neutral review: 0 points
– Negative review: -1 point
According to Taobao’s official 2024 rules, the levels are divided as follows:
2. Level Division
| Level Icon | Level Name | Required Points |
|---|---|---|
| ❤️ | One Heart | 4-10 points |
| ❤️❤️ | Two Hearts | 11-40 points |
| ❤️❤️❤️ | Three Hearts | 41-90 points |
| 💎 | One Diamond | 91-150 points |
| 💎💎 | Two Diamonds | 151-250 points |
| 👑 | Crown | 500+ points |
3. Special Rules
– Levels update monthly on the 1st
– Virtual product transactions grant half points
II. Seller Store Rating System
1. Core Metrics (Taobao Seller Service Rating System)
– Product description accuracy (35%)
– Logistics service (25%)
– Service attitude (40%)
– Dispute rate (veto factor)
2. Store Level Division
| Level | Requirements |
|---|---|
| Star Store | Overall rating ≥4.6, dispute rate <0.5% |
| Diamond Store | Maintain Star level for 6 months |
| Crown Store | Maintain Diamond level for 12 months |
| Gold Crown Store | Maintain Crown level for 24 months |
III. Research Support
A 2021 Zhejiang University E-commerce Research Center study found Taobao’s credit system reduced fraud complaints by 62% (“C2C E-commerce Platform Credit Evaluation Research”). The dual-rating mechanism effectively constrains behaviors through mutual evaluation.
IV. Improvement Strategies
For Buyers:
– Maintain >90% positive review rate
– Complete ≥5 transactions monthly
For Sellers:
– Guarantee 48-hour shipping
– Keep customer response time ≤1 minute
– Send satisfaction surveys (boosts repurchase by 20%)
Data Sources:
1. Taobao “Credit Evaluation Rules” (2024 Edition)
2. Dawen Network “2024 Taobao Credit Rating Analysis Report”
3. Zhejiang University “C2C E-commerce Credit Research” (2021)
